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Nelson Schmidt Wins BtoB Magazine Best Award

Agency Wins for Kronos, Inc. Ad Campaign

November, 2007

Nelson Schmidt has won a national BtoB Magazine Best Creative 2007 Runner-Up Award for ad campaigns of less than $200,000 for its work on the Kronos, Inc. “K4 vertical market” campaign.

BtoB said Nelson Schmidt’s Kronos ads were “show stoppers.” BtoB said it “loved” the ad campaign, which incorporated provocative headlines as part of common signage in photos and explained how Kronos’ staffing and management can help firms improve performance. Kronos Incorporated, of Chelmsford, MA, is a leading provider of workforce management technology solutions for the health care, manufacturing, government, retail and hospitality markets.

“We’re very proud of this award because it represents the best of what Nelson Schmidt has to offer,“ said Dan Nelson Jr., president of the company. “This award represents the high standards for quality we place on all of our work, and it is gratifying to be recognized by a key industry source of information.”

The ad campaign was designed by Jane Kramer, creative/art director and Rick Lagan, creative director.