• Nelson Schmidt Wins BtoB Magazine Best Award
• Nelson Schmidt Wins Gold, Silver Creativity Annual Awards
• Nelson Schmidt Interactive Division Named to Future 50 for Second Consecutive Year
• Nelson Schmidt Wins Awards in Prestigious Advertising Annual
• Nelson Schmidt Lands Digital Healthcare as New Client
• Nelson Schmidt Adds Zaferos as Public Relations Director
• Nelson Schmidt is "Golden" with BtoB Campaigns
• Nelson Schmidt Relocates to New Headquarters

Nelson Schmidt is "Golden" with BtoB Campaigns

Agency creates winning campaigns for clients, wins prestigious industry awards

May, 2007

In an industry where words, perceptions, ads and mailings all compete to have their messages heard, Nelson Schmidt continues to create brand campaigns that help their clients rise above the noise and connect with their audiences on new levels.  And it’s that combination of strategy and creative work that has won this full-service communications agency not only their clients’ business, but most recently two prestigious Business Marketing Association (BMA) Chicago Tower “Gold” awards to add to their growing collection.

Nelson Schmidt took the stage in Chicago last night at the 24th annual Tower Awards ceremony to accept a Tower Gold award for their “Honor the Game” brand campaign for Club Car, Inc. and a second Tower Gold award for their print campaign for the Milwaukee Art Museum’s Friends of Art “Grape Lakes Food and Wine Festival."  To win such high marks, beating out some of the most talented agencies in one of the country’s most competitive cities, is an accolade the agency accepts with pride.

“We’re thrilled that our work is inspiring our clients and helping them build their brands,” says Dan Nelson Jr., president of Nelson Schmidt.  “To also have this work recognized by our industry gives us all a great sense of satisfaction and accomplishment.  The Tower awards prove that our business-to-business strategies and creative tactics are insightful and compelling.”

The insight provided by this mid-sized agency has led their clients to think bigger and act globally.  With the “Honor the Game” campaign, Nelson Schmidt elevated the branding platform of Augusta, Georgia-based Club Car (widely recognized as the leader in compact vehicle technologies) to a position of leadership and passion within its industry.  This new branding campaign spans advertising, direct response, public relations and interactive and is capturing the attention of industry associations and partners nationally.

The agency’s campaign for the Milwaukee Art Museum’s Friends of Art “Grape Lakes Food and Wine Festival” generated buzz locally and regionally with a series of posters displaying nationally-renowned works of art taking part in each of the festival’s three events: a run, an auction and a wine tasting.  Nelson Schmidt concepted the work in conjunction with their Madison-based subsidiary, Waldbilling and Besteman, also earning them a BMA Milwaukee BELL award and local and district Gold “ADDY” awards from the American Advertising Federation earlier this spring.  With the district ADDY win, the campaign will advance to a national competition with judging taking place June 9 in Louisville, Kentucky.

The team at Nelson Schmidt is not new to winning awards for their strategic and creative output.  In a matter of a few short months, the company has racked up several notable business-to-business campaign honors for their clients including: GE Healthcare, Northwestern Mutual, Misys and AnchorBank.