Measure

• PR Value $509,711.20
• Total Impressions $2,566,203
• ROI for the PR program was nearly 5:1

Execute

The EPG PR program was highly effective in targeting and reaching editors with multiple messages. The program produced:

• 43 — Press releases
• 17 — Full feature articles
• 6 — Customer case studies
• 7 — Trade media events (Trade Show Focus)

Formulate

Nelson Schmidt developed a comprehensive annual public relations and trade media relations program to reach and influence prospects. Program objectives included:

• Position EPG as thought leaders
• Extend the brand to ancillary markets and applications
• Represent a broad portfolio (street sweepers to industrial vacuums)
• Become a trusted resource to trade editors

Discover

Federal Signal had limited resources to promote a diverse product portfolio and reach the highly fragmented markets it served through its Environmental Products Group (EPG). An aggressive PR program was needed to amplify media efforts to establish EPG and its products as category leaders.

Nelson Schmidt worked with Federal Signal to reach highly fragmented markets through an aggressive PR program. The program resulted in a return on investment of nearly 5:1.