Nelson Schmidt Invents a New, Improved Way to Measure User Interest in Content :: nelson schmidt

Nelson Schmidt Invents a New, Improved Way to Measure User Interest in Content

History was made earlier this month when Nelson Schmidt announced a new way to measure one of the most challenging aspects of online marketing: How interested are your site’s visitors in the information you are providing? The measurement method – a Nelson Schmidt innovation – is called the Content Interest Index.

Dan Nelson Jr., president of Nelson Schmidt, explained the challenge that marketers have faced since the days of the very first websites: “Some users arrive at a page and all they want is a quick answer. But many need an answer that they can either save for future reference, or share with a friend or co-worker. Standard Web metrics don’t help measure either type of user’s satisfaction levels.”

Nelson said, “The best we can get are page views, plus the pages’ exit rates, also known as ’bounce rates’.” He explained that this may be a hint at user satisfaction, but could also be a measure of user frustration. “If a page is an exit page, it could just mean that users give up here in droves and abandoned the site. Maybe for good!”

The CII measures the two most likely ways that a user would save or share the content of a page. It measures how many people send a page’s content to “printer-friendly format,” as well as how many people email the content to a friend.

Nelson Schmidt has been building this unique Web measurement into the sites it creates for nearly two years. This white paper describes the results of one particularly revealing analysis of a site’s CII measurements.

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Nelson Schmidt Invents a New, Improved Way to Measure User Interest in Content