Make no Mistake: Your Brand IS and engaging Customer Experience :: nelson schmidt

Make no Mistake: Your Brand is an Engaging Customer Experience

Customer engagement is a hot buzzword, but its meaning could not be simpler or more timeless. It means a product has met the consumer where emotions reign supreme. The product has touched these consumers in a way that is so fundamental, they will go out of their way to seek that product out. Without some level of customer engagement, your product is relegated to commodity and your brand’s fate is essentially out of your control.

Put a different way, a brand’s survival hinges on this type of customer connection. Famous examples of messaging that carries this kernel of customer engagement are Nike’s “Just Do It” and Apple’s classic “Think Different.” What is your brand’s rallying message? Does it truly touch customers emotionally?

Here are a few tips for finding a resonant, emotional common ground between your brand and its customers and prospects:

Ask the Right Questions – It goes without saying that research is an essential step. But you’ll only get the right answers if you ask the right questions
Usually, Less is More – A message that resonates with customers is almost always something that can be spoken in a single breath. Sometimes, all it takes is an image
If it Works for Customers, it Will for Employees – Customer engagement often starts with that person interacting with one or more of your employees. That means your company’s employees should be as invested in the message as your customers. Test your message with both audiences
Use This Message in Every Appropriate Medium – If your message truly has “legs,” it should be able to connect in many different media: print, video, online, etc.

Nelson Schmidt applied these tips to the creation of the Honor the Game concept for Club Car International. Contact Nelson Schmidt for more information on what was done and how well it connected.

Nelson-Schmidt

Make no Mistake: Your Brand is an Engaging Customer Experience